![Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship](https://www.cityam.com/wp-content/uploads/2018/11/tennis-gbr-wimbledon-993006576-5b42248773774-5be05f58e366b.jpg)
Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship
![Tennis player Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, pose as they attend the presentation of a new sponsorship deal with Uniqlo budget Tennis player Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, pose as they attend the presentation of a new sponsorship deal with Uniqlo budget](https://c8.alamy.com/comp/2CX9MR0/tennis-player-novak-djokovic-of-serbia-l-and-tadashi-yanai-chairman-and-chief-executive-of-fast-retailing-co-pose-as-they-attend-the-presentation-of-a-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2CX9MR0.jpg)
Tennis player Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, pose as they attend the presentation of a new sponsorship deal with Uniqlo budget
![Roger Federer, a longtime Nike endorser, begins Wimbledon title defense in Uniqlo gear - The Washington Post Roger Federer, a longtime Nike endorser, begins Wimbledon title defense in Uniqlo gear - The Washington Post](https://www.washingtonpost.com/wp-apps/imrs.php?src=http://img.washingtonpost.com/rf/image_960w/2010-2019/Wires/Images/2018-07-02/Reuters/2018-07-02T151428Z_205158223_RC1E00C55860_RTRMADP_3_TENNIS-WIMBLEDON-FEDERER-NIKE.jpg&w=1440)
Roger Federer, a longtime Nike endorser, begins Wimbledon title defense in Uniqlo gear - The Washington Post
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